Sunday 9 January 2011

Xmas Task 6

How and why does graphic violence within video games such as ‘Call of Duty’ attract a teenage demographic?

Call of Duty is a first and third person video game series franchise owned by Activision. In 2009, the total sales for the entire COD series were surpassed 55 million, taking $3 billion retail sales. It’s played for more than 600 million hours which is equivalent to 68,000 hours and one of the reasons why video games have “...sucked the social life out of many of today’s teenagers”. Jean Anthelme Bruliat-Savann once said "Tell me what you eat and I shall tell you what you are". However this quote is more than just about our diet, it can be used in the context of how we develop mentally and what we allow our minds to ingest i.e. violence. Although violence and aggression in a young audience is a major concern for society, institutions such as Infinity Ward and Activision still continue to produce games which high volumes of violence. Institutions such as Activision do this as "Media is evolving and today the social aspects of technology and more important to the overall entertainment experience than ever before. COD creates a shared sense of identity for its community and is an integral to their social lives as any other form of digital communication". In this essay I intend to prove that violence is one of the factors why teenagers play Call of Duty.

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