Monday, 31 January 2011

Research on existing viral campaigns















Use of humour = when hes on the phone towards the end and decides to die after hes finished his conversation
Use of realism = people diving on the floor clutching their shoulder, arm, or stomach as if they have been shot, crawling away for cover and pretending to throw grenades
Use of a real life setting = makes it more realstic and believable
Use of fake weapons through hand movements = makes it look

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